Women in sales can win in a locked down world
The global pandemic has highlighted stark social inequalities, and these will be amplified in the Northern hemisphere by the looming long winter lockdown. One professional discipline where women have the potential to win is sales.
A 2019 study by Xactly found that female sellers achieve 8% higher quota attainment than men and women-led teams also have higher win rates. But what gives women the edge over men in sales?
Women and men have different sales skills
Research by ZS (Harvard Business Review’s consulting firm) shows women succeed in sales by excelling in different capabilities to men. The study used a 7-metric framework to measure the skills that differentiate high-performing salespeople from average performers.
