Sales in the tech startup world is constantly evolving. How should your strategies be different in 2025? Have you got the right building blocks in place to grow? We broke it all down on Tuesday 3rd December.

Winnie is a live video shopping specialist whose LVS Hub platform helps businesses reach new audiences, and increase sales. Her ‘Sales Scoop’ is a reminder to us all that closing new business requires discipline.

Going after enterprise deals requires courage, and dedication — and landing one early is unlikely. Can you afford to invest the effort for long enough in order to land one? When is the right time to start going after enterprise deals?

Dan has a ton of experience selling SaaS (as co-founder, and CPO of Squadify), and professional services (as a heavyweight consultant). His ‘Sales Scoop’ is a fundamental selling tip we all should be practising.

How do you decide which of the two primary SaaS sales models is best for your business? Start by considering factors including product complexity, target customer segment, growth strategy, and available resources. ‘High-Touch vs. Low-Touch SaaS Selling: Which is the Right Model for You?’ was recorded on Tuesday 29th October 2024.

Building your confidence, and becoming a successful founder-seller requires developing a handful of core sales skills. ‘Becoming a Confident Founder-Seller: Core Sales Skills to Develop’ was recorded on Tuesday 15th October 2024.

To secure Series A funding, tech startups need to demonstrate they’ve evolved from Seed stage in a number of critical areas. ‘From Seed to Series A: Demonstrating Growth’ was recorded on Tuesday 24th September 2024.

Sales in the tech startup world is constantly evolving. How should your strategies be different in 2025 vs this year? ‘5 Sales Foundations for 2025’ was recorded on Tuesday 3rd September 2024.

Presenting to potential buyers is a huge opportunity, and one which can make or break any deal. Creating a killer presentation will help you close. ‘13 Dos and Don'ts for a Killer Presentation’ was recorded on Tuesday 13th August 2024.

AI-powered tools are revolutionising sales. New features have been released by the big players, and a wave of new startup entrants have arrived on the scene. ‘10 AI Tools for Sales: Power Up Your Process’ was recorded on Tuesday 23rd July 2024.

The #1 issue we heard from startup founders in June was: “I’ve got deals in my pipeline, but they’re stuck. How can I get them over the line?”. This show is dedicated to answering that question. 'How To Get Your Stalled Deals Over The Line' was recorded on Tuesday 2nd July 2024.

We had a cracking time at London Tech Week, and the AI Summit London. This recording brings you the 5 biggest takeaways we left with after a fast, and furious, few days. 'London Tech Week: 5 Big Sales Takeaways' was recorded on Tue 18th June 2024.

We see trends in the data from startups taking our 360° Sales Diagnostic. There are 7 areas of selling in which many businesses struggle, that can be sorted fairly easily. '7 Quick Wins for Startup Founders in Sales' was recorded on Tue 4th June 2024.

Outreach for B2B tech startups is more challenging than ever right now — 87% of B2B buyers expect to be “delighted” both before AND after purchase. Hyper-personalisation is one way to cut through the noise. 'Hyper-Personalised Outreach: Engineer Top Quality Leads' was recorded on Tue 21st May 2024.

Enabling B2B buyer self-service increases lead quality, and reduces cost of sale. But it can't cover all the bases — sales teams will always be needed for complex, and enterprise, sales. 'Self-Service vs Sales Teams: Which is Better for B2B?' was recorded on Tue 7th May 2024.

Complex B2B buying groups contain a greater number of stakeholders, and decision-makers. How do you address such a wide range of needs, and preferences? ‘Complex Buying the Groups: Covering All The Bases’ was recorded on Tue 22nd April 2024.

Fine-tuning your B2B sales funnel can double the power of your lead gen engine. In this episode we share the science (and evidence) behind the magic, using a complex, multi-channel funnel example. ‘Fine-Tune Your B2B Sales Funnel: Power Up Lead Gen’ was recorded on Tue 9th Apr 2024 at 0700 ET / 1200 UK / 1300 CET.

Improving your approach to deal closing can increase win rates by 4X. In this episode we share their experiences, and best practice, in this critical area of sales. ‘Improve Your Deal Closing: 4x Your Win Rate’ was recorded on Tue 19th Mar 2024 at 0700 ET / 1200 UK / 1300 CET.

Selling into enterprise is hard — long sales cycles, large buying groups, and complex decision-making processes. In this episode we work through the 5 golden rules startups should follow if they want to be successful selling into enterprises. ‘Selling Into Enterprise: 5 Golden Rules for Startups’ was recorded on Tue 5th Mar 2024 at 0700 ET / 1200 UK / 1300 CET.

Startups can accelerate sales by improving their process. In this episode we break down the key stages, and share the blueprint for startup sales success. Identifying where your process could be improved, can help speed up the sales cycle. ‘Unpacking the Sales Process: A Blueprint for Startups’ was recorded on Tue 20th Feb 2024 at 0700 ET / 1200 UK / 1300 CET.