We see startups accelerate their sales when they have a contemporary, and dynamic playbook at their core. In this episode we unpack what your Sales Playbook should look like in 2024. And how you should be using it to accelerate lead generation, deal closing, and customer success. Recorded on Tue 30th Jan at 0700 ET / 1200 UK / 1300 CET.

You can only grow your startup once you've got the right people – and the race for top startup talent in 2024 will be more competitive than ever. What should founders & senior leaders be doing to improve their talent game as they grow this year? Listen to us in conversation with Louisa Maglieri - Talent Acquisition Specialist for Startups.

We use AI across all areas of sales, every day, to simplify how we sell. Watch this recording and learn how we're using it to accelerate sales. Make it work for you, and speed up your startup. In this end-of-year finale, we share 7 powerful ways you can use it to accelerate your sales. Recorded on Tue 19th Dec at 0700 ET / 1200 UK / 1300 CET.

Your playbook should be the cornerstone of your startup’s sales strategy, including everything from ICP definitions to which AI tools you should be using. In this episode on ‘Sales Playbook 2024: What Are the Essentials for Startups?’, Alastair and Kiran dig into why playbooks are so important, and how startups should go about improving theirs, so they can thrive in 2024.

Introducing each step, Alastair and Kiran share the most common reasons things don’t work properly, and the positive outcomes you can expect once they do. This show is for startups, founders and sales leaders who want to increase win rates and reduce stress about selling.