OneUp Sales secures £1.5m for US expansion, and product development
In a significant development for UK tech, OneUp Sales, the innovative platform that gamifies sales management, has raised an additional £1.5 million in follow-on funding. This latest investment, led by the Midlands Engine Investment Fund (MEIF) and Mercia Ventures, marks another important milestone for the company as it looks to accelerate growth and broaden its global footprint.
Fueling US Expansion and Product Innovation
Since its inception in 2016 by former games developers, OneUp Sales has carved a unique niche in the business software market. The platform transforms traditional sales management into a competitive, engaging game-like environment where teams can track performance, gain insights, and celebrate success. With an annual recurring revenue of £2.7 million and over 350 customers, the company’s blend of data-driven insights and gaming elements is proving to be a winning formula.
The new funding will be instrumental in expanding OneUp Sales’ presence in the US—a market where it has already begun to make headway—and further developing its product offering. The company's founders and investors alike are optimistic about the potential for continued growth, citing the platform’s innovative approach as key to empowering sales teams and transforming traditional business practices.
Building on a Strong Track Record
OneUp Sales has consistently demonstrated year-on-year growth, now employing 40 people and building a strong customer base that includes notable names like Hitachi Vantara and prominent recruitment agencies. The follow-on funding not only reinforces investor confidence but also underscores the scalability of a platform that blends technology with the excitement of competition.
Looking Ahead
As OneUp Sales continues to innovate and expand, the focus remains on driving performance and fostering a culture of achievement among sales teams. With a solid foundation and renewed financial backing, the company is well-positioned to capitalize on emerging opportunities in the US and beyond, reshaping how businesses motivate and manage their sales force in an increasingly digital world.
